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Public Relation plays vital role in enhancing organization's image-Zafar Bakhtawari April 02, 2013
Meeting at ICCI
Public Relation plays a vital role to help enhance prestige of the organization and its corporate image in the community it services. Therefore, this profession must be given due importance in all the fields in the private and public sectors.
These remarks were made by Mr.Zafar Bakhtawari, President of the Islamabad Chamber of Commerce and Industry (ICCI) during a meeting with President of International Public Relation Association IPRA (Pak), Mr.Khalid Rashid Shahbaz at Chamber House.
Mr.Zafar Bakhtawari said that IPRA (Pak) must come forward and trained the person attached to the business community by organizing of special courses, lectures for which Islamabad Chamber could provide all assistance to promote the public relation activities.
He said that youth public relation working class may be associated in this important mission in the country as well. He said that members of the IPRA (Pak) should also promote the positive role of business community in the development of the county which ahs been distorted by certain segment of the society. 
Earlier explaining the public relation’s subject, President of International Public Relation Association IPRA (Pak), Mr.Khalid Rashid Shahbaz said that it is a function, planned effort to influence through accepted performance, based on two-way communication.
He said that it is generally believed that importance of the role of public relation as a necessary element of successful business management is yet to be realized in Pakistan. Public relation as the activities of the industry, union, corporation, profession, government , semi-government or other private organizations in building productive relations with special publics.
 Mr.Khalid Rashid Shahbaz assured ICCI President that IPRA (Pak) will certainly take the advantage of the services being provided to the public relation association to have its activities in the Chamber. 

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